The ads are very effective. And we all know them. There are popular apps where you can guess how many logos you recognize and you might be amazed how many you do actually know. Try out a similar web version to see for yourself. We are saturated with ads that often serve to nourish our desires and strangle our souls. In 2010 the irreverent Logorama won the Oscar for best animated short as it takes a satirical look at our society driven by ads. Take a look below but be forewarned of the adult language.
“For decades, our corporate economy has been shifting its focus from fulfilling basic human needs (food, shelter, warmth) to fulfilling (and creating!) more trivial wants and whims. From commercial entertainment, video games, and spectator sports, to stylized snack foods, communication gadgets, and even redundant weapon systems, corporations have invested billions of dollars into research and development (R&D) on items that rob consumers of endless amounts of their not-so-disposable income. And this continues even though large segments of the population are suffering from inadequate nutrition, employment, capital ownership, shelter, transportation, and health care coverage.”
And boy are they successful at developing “more trivial wants and whims.” Upon self examination I regretfully find myself dwelling more often upon unnecessary self centered wants than my ideals of selflessness, compassion, justice, love, friendship and doing/giving things for others. To be critically honest if you were to total up my thoughts and put a check in one of two columns for every single thought there is rarely a day that I choose God over Mammon.
Can you blame me though? There is just so much great stuff available today. Only half jokingly I really am curious what people in the time of Jesus lusted after that lured them to the side of mammon. A new wine skin? A nice robe? Some sheep? Mustard seeds? Wooden Grails? A fancy outhouse? Delicious bitter herbs and spices? I mean check out this cool painting entitled The Worship of Mammon from the early 1900’s and what is appealing? There is an alluring man (maybe) with a bag of gold. Compare to my updated version for the 21st century.